Turning New England’s Best-Kept Secrets Into Household Names
You’ve mastered your craft. I master the storytelling and strategy to get it seen. Bridging the gap between "National Retail Strategy" and "Rustic Aesthetic."
Our Process
200k
200,000+
Quarterly Reach
A highly engaged, dedicated audience passionate about New England travel, heritage brands, and the analog lifestyle
15+
15+ Years
National Retail Strategy
Unlike standard influencers, I bring over a decade of corporate merchandising and account management experience to the table. I don’t just take pretty pictures; I understand your P&L.
43%
New Audience Growth
Nearly half of my content consumption comes from new viewers, ensuring your brand isn't just seen by the same people twice—it’s constantly finding new customers
43%
The "Pretty Picture" Problem
Most brands struggle with one of two things: they have a world-class product but no audience, or they have a social media presence that looks good but doesn't convert to sales.
With Country Road Chronicles, I solve both.
I operate at the intersection of Content and Commerce. My background isn't just in capturing the "New England Bucolic" aesthetic—it's in National Account Management. I know what it takes to get a product off a shelf and into a shopping cart.
Whether you are a heritage wool mill, a craft brewery, or an outdoor gear startup, I help you refine your message, target the right customer, and tell a story that sells.
Our Services
Strategic Brand Partnership (Retainer)
The comprehensive growth package for brands ready to scale.
Best for: Makers & Businesses looking for consistent ROI.
• Retail Strategy Audit: I review your current positioning and sales channels.
• Quarterly Content Roadmap: We plan your story for the next 3 months.
• Consistent Feature: Monthly dedicated deep-dive features on Country Road Chronicles (Web, Newsletter, & Social).
• B2B Consulting: Direct guidance on wholesale and retail expansion strategies.
Content Production & Visual Assets
Let me be your creative director.
Best for: Brands who need high-converting assets for their own ads and feeds.
• Professional Photography: High-res, "rustic aesthetic" product photography.
• Short-Form Video: Reels/TikTok assets formatted for viral reach.
• Usage Rights: You own the assets to use in your marketing forever.
Sponsored Features
Get your product in front of 200,000+ eyes.
Best for: Product launches or seasonal pushes.
• Dedicated Review: Authentic, "real-world" testing of your product in the field.
• Social Blast: Cross-platform promotion (IG, FB, Newsletter).
• Direct Link: SEO-optimized backlinking to drive immediate traffic.
Meet Michael Valletta
I am the founder of Country Road Chronicles and a National Account Manager based in Biddeford, Maine.
My life is split between the boardroom and the backcountry. By day, I manage strategy for major national accounts. By weekend, I am exploring the White Mountains, skiing Stowe, or restoring the "Analog Life" in a digital world.
I started Country Road Chronicles to document the ruggeed beauty of New England, but it evolved into something bigger: a community of people seeking quality, heritage, and a return to the real. I partner with brands that share those values.
